Riad Seif, Damascus
Human Right Foundation

Riad Seif: From Icon to Identity
“Riad Seif’s legacy is a cornerstone of Syrian human rights. In this identity, I wanted to capture the essence of the man and his mission through two parallel paths.
First, I reimagined the calligraphy of his name, ‘Seif’. By stripping the Arabic letters of their dots and smoothing them into two continuous waves, I transformed the ‘sword’ from a static weapon into a symbol of momentum the unstoppable wave of change he has championed for decades.
Alongside this, I distilled his features into a minimalist, iconic portrait. This blend of fluid typography and human silhouette creates a visual tribute that isn’t just a logo, but a story of a life dedicated to dignity.”

2025-2026                           

Art Direction, Branding Strategy, Visual Storytelling, Design Research

 

Visual Identity
Brand Guidelines
Photographic Art Direction
Visual Content Strategy
Social Media Branding
Typography

Business card design

Visual identity, Branding stationery

ID Cards

Rollups branding design