IMPACT, Berlin
Research and Development

In 2013, I began a journey with the founders of Impact to create a visual identity that could truly carry their mission. We spent a long time talking about the complex and difficult goals they were facing in a Syria torn by war, and their deep belief in the need for peace and a strong civil society. I wanted to find an iconic symbol rooted in Syrian history that could express how our people are naturally woven together. The idea was to show that our cultural and religious diversity is a source of strength and cohesion, so I designed the logo as a blend of the Damascene Rose and the intricate geometry of Arabesque. It feels like authentic Damascene stained glass a design where every line overlaps and connects to form a single, beautiful, and unified pattern.

2013-2026        Visual Storytelling, Art Direction, Brand Identity

Visual identity, Branding stationery

Editorial Design
Book Design
Editorial Layout
Print Production Design

Book Design, Visual Identity, Editorial Layout; Grid Systems

Book Design, Visual Identity, Editorial Layout; Grid Systems

Book Design, Visual Identity, Editorial Layout; Grid Systems

IMPACT Reserch, Berlin
Research and Development

This is a logo for the Research and Studies department, created as a dedicated space for research and knowledge production. I designed it by taking a segment of the original Impact logo and restructuring it to align with the organization’s visual identity, while reflecting its goal of elevating and advancing knowledge.

2020-2026                                                          Art Direction, Brand Identity

Book Design
Visual Identity
Editorial Layout
Grid Systems

Book Design
Visual Identity
Editorial Layout
Grid Systems